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About Us

Genuine Care Home Care provides the elderly community the ability to live safely in their homes and communities, while managing chronic health issues, recovering from a medical setback, or living with disabilities. We do this by assisting them to live independently and with dignity through assistance provided by trained professional caregivers. Such support also provides relief to caregivers who are looking after loved ones. We are unique because we are a small, family-owned business and pride ourselves in working closely with our clients, their families, and support network. We always provide the utmost professionalism and attentiveness to our clients.

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Our Mission

The mission of Genuine Care Home Care is to help our clients lead dignified, independent lifestyles in the comfort and safety of their own homes by carefully assessing and meeting their individualized needs.

Noelia Navarro, CDP, Owner

Noelia Navarro, Owner, Genuine Care

Noelia is an experienced home care professional with over ten years of industry experience including administrative, customer service, scheduling, recruiting and HR. Based on that experience she honed her ability to perfect the match between client and home caregiver because she knows the right relationship makes all the difference. Noelia is a Certified Dementia Practitioner. She obtained this certificate in order to better understand and accommodate the needs of clients living with dementia.  Noelia’s goal is to help all seniors live with dignity and support to age safely in the comfort of their own homes.

Joe Arsenault, Administrator

Joe Arsenault Genuine Care VA

Joe spent 15 years thriving in the corporate marketing world, where he honed his skills in strategic planning, brand development, and project management. Driven by a desire to make a more personal and impactful difference, Joe made the decision to pivot careers and pursue a new path in home care. He joined Noelia to help Genuine Care grow and has devoted himself to learning the business and understanding the needs of seniors and their families. With a compassionate approach and a dedication to fostering independence and dignity, Joe is committed to providing exceptional care tailored to the unique needs of each individual.

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